Frequently Asked Questions
Get Answers to the most common questions surrounding the digital footprint of your business
Digital Marketing Questions
What is digital marketing?
Digital marketing encompasses all marketing efforts using electronic devices or the internet, including SEO, social media, email marketing, and online advertising.
How do I measure the success of my digital marketing efforts?
By tracking key performance indicators (KPIs) like website traffic, conversion rates, click-through rates, and return on investment (ROI). We can provide you with monthly, quarterly, or annual reports for these metrics.
Why is digital marketing important for my business?
It allows you to reach a larger audience online, engage with customers, build brand awareness, and drive sales more effectively than traditional marketing methods.
Can digital marketing help me compete with larger companies?
Yes, it levels the playing field by allowing businesses of all sizes to reach and engage with their target audience effectively and affordably.
SEO Questions
What is SEO and why does my business need it?
SEO is the practice of optimizing your website to rank higher in search engine results. It increases your online visibility, driving more organic traffic to your site, which can lead to more customers and sales.
What is Local SEO and how is it different from regular SEO?
Local SEO focuses on optimizing your online presence to attract customers from local searches, whereas regular SEO aims to improve your site’s visibility on a national or global scale.
Do I need a physical storefront for Local SEO to work?
No, service-area businesses without a physical storefront can still benefit by optimizing for the locations they serve.
How long does it take to see results from SEO?
SEO is a long-term strategy. Typically, you may start seeing noticeable improvements in 3 to 6 months, but results can vary based on your industry and competition.
What is the difference between on-page and off-page SEO?
On-page SEO involves optimizing elements on your website (like content and meta tags), while off-page SEO focuses on external factors (like backlinks and social signals) that affect your site’s ranking.
Lunar Tides Digital Agency provides both on-page and off-page SEO services.
Web Design & Development Questions
Why is a professional website important for my business?
A professional website enhances credibility, provides information to potential customers, and serves as a platform for marketing and sales activities.
How long does it take to build a website?
Typically, it can take anywhere from 4 to 12 weeks from planning to launch, depending on complexity and specific requirements.
Will my website be mobile-friendly?
Yes, all our websites are designed to be responsive and function well on all devices, including smartphones and tablets.
What is mobile responsive design?
It’s an approach where your website adapts its layout and content to fit any screen size, providing an optimal viewing experience on all devices.
Why is mobile responsiveness important?
With over half of web traffic coming from mobile devices, a responsive site ensures all users have a good experience, which can improve engagement and SEO rankings.
What is the difference between a mobile app and a mobile-responsive website?
A mobile app is a separate application downloaded to a device, while a responsive website adapts to the user’s device within a web browser without requiring a download.
Our focus is primarily on mobile-responsive websites in order to reach the largest audience.