Case Study: Abraham Drainage & Excavating
Building Ohio’s Leading Authority in Agricultural & Renewable Energy Drainage
#1
Statewide Rankings
for Core Keywords
$2 Million
In new revenue
in the first 6 months
350%
Increase in
Qualified Leads
The Challenge
Starting Point: A Digital Presence That Wasn’t Working
When Abraham Drainage & Excavating came to us, they had a problem that’s all too common for established businesses: their website wasn’t keeping pace with their expertise. Here’s what we found:
The Website Reality
The SEO Reality
The Real Problem
Abraham Drainage & Excavating had the expertise and reputation to be Ohio’s go-to authority for agricultural and renewable energy drainage. But online? They were invisible to the customers actively searching for their services.
Our Approach: Building Authority from the Ground Up
We didn’t just fix a website—we built a complete digital foundation designed to position Abraham Drainage & Excavating as the undisputed authority in their space. Here’s how we did it:
1
Discovery & Strategy
We started with deep-dive strategy sessions with the owners to understand their vision, identify their ideal customer, and uncover what truly differentiated them in the market. This wasn’t about guessing—it was about building strategy on actual business goals and customer needs.
2
Brand Development
We created a comprehensive brand identity that positioned them as the credible, professional choice for EPCs and commercial buyers. This included visual identity, messaging framework, and credibility cues that speak directly to their high-value customers.
3
Complete Website Rebuild
Starting from scratch, we built a modern, professional website that actually converts. Every page was designed with both user experience and search engines in mind—because a beautiful site that nobody finds isn’t helping your business grow.
4
Strategic Content Architecture
We built detailed service pages highlighting the company’s main business drivers, created comprehensive service area coverage, and developed project showcase pages that demonstrate expertise and build trust with potential clients.
5
Topical Authority SEO
We implemented a topical authority structure that tells Google exactly what Abraham Drainage & Excavating is the expert in. This included technical SEO, on-page optimization, strategic content hubs, and off-page authority building.
Complete Rebrand
Developed credibility cues specifically designed for EPCs and commercial buyers in the renewable energy space. Every element reinforces authority and professionalism.
SEO Overhaul
Built a topical authority structure with service hubs, project pages, and technical SEO that positions the site as the definitive resource for drainage solutions in Ohio.
Statewide Coverage
Created comprehensive service area pages and local + statewide search coverage to capture customers across all of Ohio, not just one locality.
The Results: Dominating the Market
The numbers tell the story, but the real impact is in what these rankings mean for Abraham Drainage & Excavating’s business growth and market position.
#1 Statewide Rankings for Core Business Keywords
Abraham Drainage & Excavating now ranks #1 across Ohio for “agricultural drainage,” “renewable energy drainage installation,” and “farm tile installation”—the exact terms their ideal customers are searching for.
750% Projected ROI in First 6 Months
Based on lead value and sales pipeline, the investment in their digital presence is projected to return 7.5x in just half a year. That’s not traffic for traffic’s sake—that’s qualified leads that actually convert.
Recognized as Ohio’s Renewable Energy Drainage Authority
When EPCs and commercial buyers search for renewable energy drainage expertise in Ohio, Abraham Drainage & Excavating is now the name they find. This market positioning opens doors that didn’t exist before.
Complete Market Visibility Transformation
From invisible to inevitable. Customers who are actively looking for these specialized services now find a professional, authoritative presence that builds immediate trust and credibility.
From Invisible to Authority
In less than six months, Abraham Drainage & Excavating went from not ranking for any of their primary keywords to owning the #1 position statewide (at the time of this writing). Now when high-value customers search for drainage expertise, they find the authority they’re looking for.
“This wasn’t just about getting more traffic. It was about positioning Abraham Drainage & Excavating where they belonged as the go-to authority for agricultural and renewable energy drainage in Ohio. When you combine technical excellence with clear strategy, the results speak for themselves.”
— Jordan Naeem, Founder, Lunar Tides Digital Agency
What This Means for Your Business
If you’re reading this, chances are your business has the expertise and reputation to be the authority in your space, but your digital presence isn’t reflecting that reality.
The Abraham Drainage & Excavating case study demonstrates what’s possible when you combine strategic positioning, technical excellence, and comprehensive SEO. Whether you’re in a specialized B2B market or serving local customers, the principles are the same: understand your customer, build authority, and show up where they’re looking.
Key Takeaways
Brand + Website + SEO = Authority
All three elements working together create market dominance. One without the others leaves money on the table.
Strategy Before Tactics
Understanding the business, customer, and market position informs every decision, from design to content to keywords.
Topical Authority Wins
Google rewards comprehensive expertise. By building content hubs and demonstrating depth, we positioned the site as the definitive resource.
Qualified Leads > Traffic
Rankings mean nothing if they don’t bring in the right customers. Every element was designed to attract and convert ideal buyers.
Ready to Increase Your Revenue?
Let’s talk about where you want your business to go. I’ll bring insights about your market, you bring questions about what’s possible.